Casuals: Liverpool’s terrace culture
Liverpool historically had a non-conformist identity due to its mix of different cultures from it being a port and industrial hub with influences from all over the world. Casual culture was born out of Liverpools cultural diversity. The city’s inherent identity sets it apart from the rest of the country, thriving on a strong sense of independence particularly during Thatcher’s era in the 1980’s.
Casual culture came out of that. Defined by non-conformity, it acted as a form of expression, tied to the “Scouse not English” sentiment at a time when Liverpool felt separate from the rest of the country.
It was fast-paced, pulling influence from across Europe and turning sportswear into something worn every day. What started on the terraces became part of Scouse identity.
This site explores casual culture and what it means to the people of Liverpool at a time when style felt more original, more intentional and more its own.
Photos by Rob Bremner
Where It All Came From
Although casual culture became a signature Liverpool look, most of the clothes were collected from across Europe. A magpie’s collection of pieces picked up from different countries and cultures, brought together to create an entirely new style. Wade Smith travelled across Europe to source these items directly, rarely relying on UK based suppliers. It was this constant movement that allowed them to build something unique. Take a look at how far they travelled.
